alp02

Advanced
Universal Marketers Guide

Thank you for choosing UMG as your educational source.
You can access any of the lessons from this page.
I strongly recomend a bookmark here for reference.
Wayne

Advanced Lesson 2

In this lesson we will introduce Google Analytics.

In the basic series we introduced Gmail. With that email address that you set up for free, gives us access to many google tools.
First thing I want you to do is goto google anaylitics and sign in with your Gmail account.
Assuming you are the owner of your web site, just plug in the information. You may have to place a small amount of code in your site to verify you are the owner.
http://www.google.com/analytics

Nicolas MacIntosh, of IncomeBees.com, has this to say about the bounce rate of your analytic profile.

"Understanding bounce rate is an important aspect of analyzing your overall statistics, especially when it comes to determining the effectiveness of an individual page. The bounce rate measures the number of visitors to a website that leave before a specified amount of time has elapsed (this time period varies among analytics tools, but typically it is 30 minutes). This means that if a user accesses your site and leaves it within 30 minutes or leaves their browser idle for that time, they will be registered as a bounce. The bounce rate for an individual page of a website is determined by the number of users that access a page and leave the site without clicking to another page within the specified time period.

Avinash Kaushik, Google's Analytics Evangelist, has blogged about measuring the effectiveness of your web pages and writes:

"My own personal observation is that it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying. I stress that this is my personal analysis based on my experience, but hopefully it gives you a feel for what you are shooting for."

Extreamly good point. If you are just starting out you may not have much of a bounce rate. However as you progress with your web presence, the bounce rate is critical.

To overcome this issue I have placed relevent links on my index page. The added links not only provides easy access of addition tools used, in part by U-M-G, but gives the reader the oppertunity to raise YOUR alexa rating. They do this if they click one of the links, thus satisfying Alexa's CURRENT guidlines. But it also improves the spiders appitite with
"Links" and "Backlinks".

See for yourself how well this works...
Remeber the alexa rating on the video?
In the 7 Million area.

Click here for Alexa's Current ratings of U-M-G.Info

The lessons are Interactive
Participation is voluntary however you will get more out of the system if you interacte with your Mentor

Here is to your success!

Wayne Loomis
Mentor UMG Info Team