If you’re new to affiliate marketing, there are a few things that you need to know about marketing your affiliate products because if you get these wrong, chances are, you’re never going to make more than a few sales.

Affiliate Marketing Mistake #1: Choosing the Wrong Product

This is a biggie, and probably one of the biggest mistakes that new affiliate marketers make. How do you choose the best affiliate products?

There are several ways. You could choose products based on their popularity, or you could choose products based around your current business. (For example, if you run a business such as a beauty parlor, you could find a number of affiliate products... what about a book on hairstyles for weddings, or proms or braids? Or you could sell a beauty book, or a book on skin care. There are also physical products that you could sell. The point is to look for affiliate products that complement what you are already selling.

You could also choose affiliate products based on how much commission you will make, but think carefully before choosing this as your top method of deciding what products you want to sell. Finding quality products should always be your top concern because if the products you are selling are garbage, the end result is that while you might make sales, you are also going to get lots of refund requests which means you will end up in the hole.

Affiliate Marketing Mistake #2: Marketing the Product the Wrong Way

We have all seen the ads that say "Make a Million Dollars with No Product and No Website" those ads are usually about affiliate marketing.

But think about it for a minute. If you could REALLY do that, everybody would be doing it right? That old saying that "if something sounds too good to be true then it probably is" holds true when it comes to affiliate marketing.

The best way to market any affiliate product is to sell it where the customers are. Which means that you need to know who your prospective customers are. You need to find out as much information about them as possible, what they want, what their greatest fears are, what solutions they are looking for and so on. If your affiliate marketing product is for consumers, then you will want to know where your prospect shops, what magazines they read or what Internet pages they visit. Where do they hang out? If you are selling to business owners, then you will have to find out where they do business at. And again, market your affiliate products there.

Affiliate Marketing Mistake #3: Not Writing the Right Kind of Sales Copy

Although it is not absolutely necessary to hire a professional copywriter (especially if you are just starting out and money is tight), it is necessary that you learn the basics about copy writing and write sales copy that will appeal to your market.

One of the first things you need to do is to "Continue the conversation that your prospect is already having inside their head." This means you need to know what kind of questions your prospect has about your affiliate product and make sure that you are answering them. Think about what kinds of objections your prospect might have, and find a way of answering them, too.

Add social proof. (This means you want to show that other people have bought the product and love it.) When you are selling affiliate products, the really good marketers will provide you with testimonies that you can use, along with sales copy, email copy, etc. (This is great because it has often been written by a professional copywriter who understands the market.)

However, even if you are given a sales page or email blasts to send out to your list, you do not want to use it word for word. Make a few changes it give it your own original touch. Make it fresh and original so that your prospect does not see the exact same ad somewhere else or you will lose credibility.

If you are offering a bonus for someone to buy your affiliate product, make sure that the bonus goes along with the product. Do not give away recipes if you are selling a book about hair care. Make sure your bonus relates to the product and is useful to your prospect. (For example, you could write your own Ebook that tells how to get the most out of the affiliate product. That is something that no one else will be able to sell, because it is yours.

Whatever you do, when it comes to affiliate marketing, it is easy to avoid making the three biggest marketing mistakes just by doing a little thinking and strategic planning before you get started. And the truth is, you can make a very good living just from selling affiliate products, as long as you do it the right way. Good luck!

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Wayne Loomis

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